We ran out and shot photos and videos of the different teams, borrowed one of their finest bikes, often times still muddy, and one of their team kits to showcase.
We built this website below that featured each team's individuality through videos, interviews, tips, photos and a team specific map of where to go and what to do in Portland. Each vertical column belonged to a team, an eclectic bunch to say the least. All of the teams were more than accommodating and stoked to a part of it!
Made a series of posters for the event and hand stamped each one with a range of colors for variety.
The gallery was in the bottom floor of w+k and we displayed the custom bikes, kits and huge photos for people to check out throughout the week. Then we held an event there which was a big party where all the bike nerds from Portland and beyond all nerded out about how much we love bikes. It was awesome!!
All 11 teams made maps, these are a couple of the best. All of them were perfect representations of the people behind the teams, especially the Zoo Bomber one. You can't fake that.