GIVE JOY FORWARD
NIKE APP HOLIDAY, APLA
To promote the Nike App in the APLA markets during the Holiday season, we created the idea of Giving Joy Forward through movement, which inspires and motivates. This dance performance was incredible to see come to life, and the clothing changes were physical, not digital, which was really challenging but ridiculously fun and effective. Directed by James Lees and shot on 16mm film.
My Role: Concept, Art Direction, Design
ECD / Writer / Concept: Jed Alger
Director: James Lees
Creative Agency: Must Be Something
Retail Design agency: Hybrid Design SF
Photographer: Aaron Hewitt
LATIN AMERICA
BROADCAST & PRINT
Latin American campaign to wake up the young soccer players and get them serious about training in the off-season.... or else!
We shot all over the place in Sao Palo Brazil. Directed by the esteemed Lance Acord.
LEAVE EVERYTHING, OR LEAVE SOCCER
My Role: Art Director
Writer: Antony Goldstein
Creative Directors: Alberto Ponte, Jeff Williams
Wieden + Kennedy
SPORTS
BROADCAST
With video games becoming more realistic (even for way back then) the emotion that players were putting into them and getting out of them was also very real. This campaign got to the heart of that.
HOW DOES IT FEEL
My Role: Art Director
Granny Spot Writer: Joe Staples
NCAA Writers: Chris Jacobs, Clarence Ford
NASCAR Writer: Matt Murphy
Creative Directors: Jose Cabaco, Tim Wolfe
Wieden + Kennedy
WHAT IT TAKES
VIDEO CONTENT + PODCAST
We created a series of player profile videos and a podcast focused on “what it takes” for them to be at this level of performance during the playoff season.
My Role: Art Direction, Design
ECD / Writer: Jed Alger
Art Director / Writer: Bex Karnofski
Agency: Must Be Something
HELLO — NIKE APP LAUNCH
ONLINE ADS
The Nike app was finally ready to launch in the APLA markets. We created a series of videos to promote the launch and create an emotional connection to what the app has to offer.
My Role: Concept, art direction, design
ECD / Writer: Jed Alger
Agency: Must Be Something
BING
BROADCAST AND ONLINE
This was a campaign was to launch their new tag line and featured a variety of inspirational people to show how Bing keeps everyone connected, informed and inspired.
BING IS FOR DOING
My Role: Art Director
Writer: Jessica Vacek
Creative Director: Rob Palmer
razorfish
BURGERVILLE
BRAND REFRESH
Burgerville has been a beloved place since 1961, but they were stuck in the past. We helped them bring their values forward in a fresh new way that infused the natural passion we all felt for the place. From brand audit to an entirely new brand ID, logo refresh and brand voice, executed across all consumer touchpoints.
My Role: Art Direction, Design (MBS)
ECD / Writer: Jed Alger (MBS)
Agency: Must Be Something
NIKE + DICK'S SPORTING GOODS
BROADCAST & PRINT
Not your average everyday trip to Dick's, thankfully. These kids get more than they were expecting: guidance, motivation and just enough intimidation from the pro's.
BETTER ATHLETE. BETTER TEAM.
My Role: Art Director
Writers: Karl Lieberman & Marco Kaye
Creative Directors: Alberto Ponte, Tyler Whisnand
Wieden + Kennedy
HOPWORKS URBAN BREWING
BRAND / PRODUCT VIDEOS
The good folks at HUB firmly believe that you can make great beer and be a great global neighbor, and they accomplish that everyday. We teamed up with HUB to get their message out to the world with a series of short videos that showcase their righteous commitments.
GOOD BEER DOES GOOD
My Role: Creative Direction, Art Direction, Producer, Globe Spinner, Bike Rider, Beer Drinker
Creative Director / Writer: Jed Algers
Filmmaker / Editor: John Phemister
Must Be Something
HALO 5
ONLINE EXPERIENCE
The Master Chief is alive, but is he good or evil? Enter Sgt. Locke, a disciplined Spartan who's orders are to find Chief and take him down.
For the launch of the highly anticipated HALO 5 we were asked to create an online experience to help fuel the fire of mistrust and confusion that the two conflicting launch spots began. We provided the ravenous HALO fans with exclusive story insights and game footage that kept the confusion high.
HUNT THE TRUTH
My Role: Concept / Art Direction / Design Lead
Writer / Concept: Carl Vanderzanden
Designer: Eric Thompson
Creative Directors: Will Ulbricht, Meghan Pruitt
razorfish
SUNSET OVERDRIVE
ONLINE EXPERIENCE
Sunset Overdrive is an intentionally totally ridiculous game. We were tasked with creating an immersive online experience that was also totally ridiculous. Walter's Workshop is just that–a virtual bunker where you can shoot weapons from the game that we actually built! Choose your weapon, your target and BOOM!
My Role: Concept / Art Direction / Design
Writer / Concept: Carl Vanderzanden
Creative Directors: Will Ulbricht, Meghan Pruitt
razorfish
RYSE
ONLINE EXPERIENCE
A deep storyline plays out in this new game title featuring Marius, the Son of Rome. While devastating legions of foes his motives become unclear and his allegiance shifts. Our job was to create a pre-launch online campaign to build tension around his virtue and then an online experience that showed off his brutal abilities as well as showcasing more aspects of the game.
My Role: Concept / Art Direction / Design Lead
Writer / Concept: Carl Vanderzanden
Designers: Cory Michaud, Nick Wichman
Creative Director: Scott Larson
razorfish
MASTER OF COLD
ONLINE :30
What's more absurd than a beer can that tells you when your beer goes from cold to super cold? The Master of Cold trying to explain it, that's what.
My Role: Concept / Art Direction / Design
Writer / Concept: Carl Vanderzanden
Creative Director: Tim Sproul
razorfish
SNOWBOARDING
PRINT CATALOGS / ADS
Ok I know, there is a lot on this page, but I was feeling nostalgic and I am really proud of this stuff. Being able to produce so much work was awesome. Everyone involved worked really hard–the riders, photographers, board builders–we all had the passion to make everything as rad as we could.
My Role: Art Direction, Writing, Design
Mervin Manufacturing
LIB TECH / GNU
SNOWBOARD GRAPHICS
The early years of snowboarding were an epic time. It was underground and we were total underdogs. I fell in love with it through skateboarding and devoted over two decades to it's daily adventures. Matt Cummins asked me to draw this board graphic (at the top of the page) which brought together our collective love of all things rad. Up until this point snowboard graphics were pretty geometric and "ski" looking. We loved skateboarding with pros like Neil Blender and Chris Miller who drew their own graphics, so we did the same and just kept at it! I went on to work for Lib Tech and Gnu and did plenty of other boards, most of which are shown here but not all.
Oh and I got to do one for my buddy Josh Dirksen's Salomon pro model too!
Not shown; my Joy Ride flower pot graphic, wish I still had one of those.
My Role: Concept, Art Direction, Illustration, Design
Mervin Manufacturing
GAMES
This batch of ads were about connecting actual human experience and emotion to the games. To do this we featured some of the talented and passionate creators who make the games, some really epic WW2 photos and some blood.
My Role: Art Direction, Design
Writers: Josh McHugh, Will Ulbricht
Creative Directors: Steve Luker, Mike McCommon
Wieden + Kennedy
TEAMS OF PORTLAND
GALLERY, EVENT, WEBSITE, POSTERS
In 2008 the North American Handmade Bike Show was coming to Portland for the first time. It was a big deal! We wanted to show the folks who would be attending, from all over the country and beyond, what a rad and eclectic bike scene there was in Portland.
My Role: Art Director, Designer, Producer
Creative Partners: Joe Staples, Jose Cabaco
Photography: Greg DeBoer, Fritz Mesenbrink
Website: Mathew Foster
Wieden + Kennedy
SAVIER / LIB TECH
PRINT / DECKS
I've been in love with skateboarding for 4 decades and i'm still convinced it's the raddest thing ever. I have the ultimate respect for what it has created and achieved on it's own terms.
This work here is a tiny drop in the ocean of skateboarding but one that i'm stoked to have been part of none-the-less.
Savier, long dead now, had some amazing team riders at this time and I just wanted to do right by them.
Lib Tech snowboards made a skateboard and we launched it, trying not to stick out too hard.
My Role: Art Director, Designer, Fan
APPAREL
PRINT DESIGN
This is a series of apparel graphics and embroidered patches that I designed and illustrated for a winter and spring collection. I've always thought that Roxy is a great brand because it promotes women's shred to the fullest.
My Role: Art Director, Designer, Illustrator
Quiksilver
PORTLAND
WORDMARK, PRINT ADS, WEBSITE
North was doing a Downtown Portland campaign and I helped out by doing the wordmark, the website, some print ads, and my favorite piece, a bus board! The website showcased the seasonal beauty of downtown Portland with a photo gallery as well as news of events and things.
EXPLORE THE ORIGINAL
My Role: Art Direction, Design
Writer: Jim Carey
Photos: Greg DeBoer
Website: Mathew Foster
Creative Director: Mark Ray
North
SPECIALTY RESERVE SERIES
LABEL DESIGN
This is another great example of Deschutes' never ending mission to make ridiculously complex brews using modernized ancient techniques and by collaborating with other trusted brewing visionaries. It was an honor to get to get to do both of these specialty labels.
My Role: Art Direction, Design
Deschutes Brewing
JAZZ RADIO
REBRAND
KMHD had just joined forces with Oregon Public Broadcasting and needed a fresh new look. The problem was that there is nothing all that fresh or new when it comes to an old funky radio station that plays jazz, especially in this current entertainment culture. But that was the fun part because JAZZ and RADIO speak for themselves: two iconic forms of expression and communication. These basic but powerful elements together made KMHD stand for something undeniably real, JAZZ RADIO.
My Role: Art Direction, Design
Creative Director: Andrew Reed
Leopold Ketel
ECO LIFESTYLE BRAND
LOOKBOOK / GRAPHICS
Livity was a small boutique eco-fashion brand with big ideals. All of its pieces were designed and manufactured using organic, recycled, upcycled, hemp, natural dyes, etc. in factories that also upheld these virtues. Back in 2005 Livity's progressive solutions to the world's toxic garment manufacturing industry helped pioneer new eco options that are finally becoming commonplace now. Good stuff! My contribution was brand direction and design for this lookbook and some apparel graphics. It was cool to see some real alternative solutions to such a toxic industry.
OUTERNATIONAL
My Role: Art Direction, Design
LiViTY
CASUAL RHYTHMS, HARMONIOUS LIFESTYLES
MUSIC
As long as I'm showing creative projects that i've been involved with, I have to mention this. Elite Beat is six of us who make as much music as we can together. We have one rule: the band can't be a pain in the ass for anyone involved. We have no agenda other than to create "casual rhythms and harmonious lifestyles". It's been 10 years now and we are all still totally in love with each other, the music we make and how we go about making it.
Oh and we made some cassette tapes just cuz ya gotta. They're so nice to touch.
BY LEE LEATHERMAN
BRAND LOGO DESIGN
Lee is a true waterman who surfs a lot and shapes a lot of boards! His shaping concepts are all very classic and yet also totally progressive. I've tried to convey that same intention with these logos.
That blue board with the orange stripe is one that Lee shaped for me. It's an asymsetrical-half thruster-twin thing that was totally alien to me but in all my 30 years of surfing I have to say I've never ridden anything as fun!
Glassing and colors by: Brad Kavonius of El Brado Glassing
Surfer: Lee
GRASSROOTS ACTIVISM
Nasty Women Get Shit Done!!
From their website; NWGSDPDX emerged to actively resist the xenophobia, racism, misogyny, ableism, anti-LGBTQ, anti-Muslim, anti-Semitic, anti-Earth platform and policies of the new administration.
I was stoked to be asked to help design this flag! It was a true collaborative effort by a very passionate group of women dedicated to doing everything they can to help protect these values, educate and empower.
With proceeds from the sale of signs and decals they have been able to donate over $25,000 to immigration rights, homelessness, and transgender causes, and they show no signs of slowing down anytime soon!! Their message continues to resonate around the world.
HEALTHY WATERS
PUBLICATION
This publication was close to my heart, it was a publication for students in Oregon grades 6-12. It's purpose was to connect them with water in a casual but informative way. It featured info and facts as well as stories about teachers and students from around Oregon who were doing involved hands-on conservation projects. A totally inspiring bunch of folks.
My Role: Art direction, Design, Illustration
Writer: Aimee Brown
PEN TO PAPER
A random assortment of doodles and sketches. My first love.
